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Santa Ana, CA. (June 23, 2005) -Frost & Sullivan is pleased to award in 2005,
the 2004 Market Penetration Leadership Award to Line-X Spray-On Truck Bedliners for excellence in competitive branding, and
marketing penetration strategy for the spray-on bedliner aftermarket in North America.
Over the research period, Line-X Spray-On Truck Bedliners has demonstrated leadership,
which has yielded significant gains in market share, which has solidified the company’s market presence. Based on extensive
primary research, Frost & Sullivan has estimated that Line-X Spray-On Truck Bedliners’ market share to be 26.6%
of the total spray-on truckbed protection market and growing. Line-X Spray-On Truck Bedliners has not only succeeded in gaining
significant market share in a fiercely competitive market environment, but has gained impressive brand share vis-a-via the
company’s marketing, advertising and branding strategy.
The strategy employed by Line-X Spray-On Truck Bedliners is multifaceted, and involves
a number of specific initiatives driven to prompt the brand and the presence of spray-on bedliners in the United States, as
well as across Canada. Corporate backed bedliner lifetime warranty, significant dealer / franchise support in marketing, advertising
and training, national and regional promotional programs are but a few of the branded marketing efforts structured by Line-X.
Line-X’s corporate backed limited lifetime warranty program has resulted in
significant growth in sales of the company’s spray-on product. This national warranty offering has provided measurable
confidence among the consumers and end-users in their product purchasing process.
Frost & Sullivan has researched and found that durability is a leading purchase
decision element among end-users. Spray-On bedliners are purchased because they provide significant protection for the truckbed.
A warranty program that is corporately backed ensures greater consumer confidence, increases market penetration, as well as
brand awareness, all of which has been achieved by Line-X Spray-On Truck Bedliners.
Line-X Corporation and the Line-X Master Distributors provide support in marketing
and training to dealer / franchisee’s which has directly impacted top of mind brand and market share, up to and through
2005. Line-X Spray-On Truck Bedliners has over 500 retail application outlets across North America that provides spray-on
bedliners and vehicle protective coating.
Notably, Line-X sponsored a Race Team and a NASCAR Craftsman Televised Race in July
2004, with extremely positive results. This type of sponsorship on a national level, with international recognition, places
the brand at the top of the mind with loyal customers and perceptive clients. Furthermore, the company has invested significantly
in nationwide television, radio and print campaigns to support the growth of their franchisee’s and the Line-X Brand.
Loyal customers are significant because they will refer others to the brand and product.
These measures combined have placed Line-X Spray-On Truck Bedliners and it’s
brand of spray-on truckbed protection head and shoulders above the competition.
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